Regarding Sianne Ngai's
"Theory of the Gimmick (https://www.torontopubliclibrary.ca/detail.jsp?Entt=RDM4187013&R=4187013),"
a book which I have not yet been able to touch.
Quote from: Summary/Review on torontopubliclibrary.caWith its promises about the saving of time; the reduction of labor; and the expansion of value, the gimmick gives us tantalizing glimpses of a world in which social life will no longer be organized by labor, but also of one regenerating the conditions that keep labor's social necessity in place.