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Theory of the Gimmick

Started by droqen, November 05, 2022, 11:57:51 PM

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Regarding Sianne Ngai's
"Theory of the Gimmick,"

a book which I have not yet been able to touch.

Quote from: Summary/Review on torontopubliclibrary.caWith its promises about the saving of time; the reduction of labor; and the expansion of value, the gimmick gives us tantalizing glimpses of a world in which social life will no longer be organized by labor, but also of one regenerating the conditions that keep labor's social necessity in place.